As MC of the Essendon Football Club Cole is required to interview players and coaches both before, during and after each game. He works closely with his producer and camera crew to run all activations and game commentary in tightly allocated time slots. He is required to engage the crowd through competitions such as kiss cam, major sponsor activities with cash and prize give always, and rev up the crowd in key moments in the game.
Games are at the MCG and Etihad Stadium with major blockbusters attracting crowds around 90,000 people.